Evaluation- Target Audience RESUBMISSIONS

As media studies evaluation target audience slideshare from Olivia Jarvis

Draft Products RESUBMISSIONS

Magazine Contact Sheet for Draft Products RESUBMISSION

Media Kit- RESUBMISSIONS

Evaluation- Skills and Development RESUBMISSIONS

Addressing the Audience RESUBMISSONS

Evaluation Technologies RESUBMISSIONS

Evaluation Institution RESUBMISSIONS

Evaluation-Institutions

Going back to my research on magazine publishers, amongst them I researched the publishers Bauer. There I discovered that as a company they publish over 600 magazines and 400 digital. Furthermore they also head of 50 TV and Radio Stations. I checked out the work that they did and what sort of music magazines that they publish. By doing this I could see whether the type of magazine genres they publish were either similar or close to what my magazine genre is. Some of the magazines that they publish are Q, Heat, and North Sound. These are just few of what Bauer publish.

I consider my magazine would be a good feature for Bauer to have. My music genre is similar to others which are also published there, but not so similar that they would be too alike to be published for the same company. My genre of music is pop culture but aimed towards more mature teenagers rather than younger early teens. This compared to other target audiences is very specific, stereotypically all teenagers come under one specific category of what sort of genre and type of things they are into, however I have tried to avoid that and break up the section of teens and have my magazine aimed at older teens. Due to the specific category of my target audience it may question publishers if there will be a large target audience available, however due to pop culture’s uprising popularity in the past years it would be a surprise for it not to have many buyers and readers. This would give a good advertising pull for the publisher due to the popularity of my chosen genre of music. In giving the publisher business more advertisement this will draw attention to other magazines that Bauer publish and vice versa. 

When it comes to choosing a more successful larger company, it comes with it advantages and disadvantages, making me as the creator of the magazine question whether choosing a smaller and independent business more successful. The advantages of going to a bigger company is that there can be more of a chance that there will be more success quicker, it will take less time for the magazine to become well known due to the more power a company has, it can get the word around quicker and will have knowledge of how to send it out to the right people. However a disadvantage could be that, due to it being a bigger company which publishes other magazines there can be a struggle to get your own magazine out there when there is already very well-known and popular magazines which are also published by that very same company too. Also the company may not want any other magazines to publish due the success of others. There is the risk of my magazine not being able to get as much publicity as other bigger names. This is why a smaller company may be able to help because it isn’t so over run by big names, there can be a balance where my magazine can be discovered on the same level of other magazines which are also published by that same company, but saying that the same company may not be as well-known leading to my magazine not being as successful. This leaves me with the better option of going for a medium-successful business, this means the magazine won’t be hidden by the more popular magazine brands but won’t be as hidden and unnoticed if I was to go with a smaller company.

I also need to remember that my magazine isn’t narrowed to just be published as a real magazine on the shelves. There is other ways such as online. The advantages of going online are that there is a guarantee of more notice and will be exposed to a larger target audience. Many use the internet every single day which makes it more certain for people to discover it.

I believe that my magazine could be published for a big UK company, due to its very specific target audience, there isn’t many which have it aimed at
young people whom don’t have a wide category to fit into, so by specifying it to something clear will have readers more hooked. It will include more things which only other magazine feature slightly. I don’t see many teen pop magazines which don’t have either girly feel towards it or gender specific, unlike mine. This makes it more open to any mature teenager.

Having my magazine published will have the tail of having sponsors, having the probable possibility of being on different platform, online and in form of radio. Furthermore there will be more companies wanting to advertise as a feature in my magazine if it becomes to a certain degree of popularity. This may overrun my magazine causing it to lose it features and more just adverts and sponsors to gain more money. Publishers tend to do this knowing more money will be made if there were more advertisements throughout.

Evaluation Representation RESUBMISSIONS

Media Studies Evaluation- Representation

My magazine is presented to visibly show who the target audience is for. My target audience is towards teenagers especially females with having the feature article on a female also. In which it includes discussing music careers and related aspects. I have represented the teenage/youth by using mainstream themes and a typical new upcoming teenage singer on the front cover. Young people are very much drawn to that, seeing who is new in the music industry. My target audience is of teenagers whom are into the generic pop culture, which all share the mainstream message and style. It’s aimed at people who feed off other people’s choices, as an example the use of having the fashion extra within the magazine is shown as a good way for other to feed off other people’s style and decisions.

spectrum of colours that I similarly used

The colours that I have used for my magazine are blue, white and black. I took a slight risk using these colours when having a young teenage audience due to stereo types; I knew that those colours wouldn’t work categorically with my target audience, however I wanted to test the general stereotype and go for something which in my opinion worked with my target audience quite well. I tried to work on my writing, making sure that the type of terms I used was not too complex or too technical for a teenager’s mind. I used some abbreviations for some words however I tried to avoid slang to keep the magazine looking professional. The images that I used for my magazine were quite simple. I didn’t make them seem so bold with a specific genre of people or music to go by. I included images of both females and males within my magazine so there was a perfect balance and equality. I also did this to attract both genders towards the magazine and not just one or the other. I did enforce the stereotype of including a male exclusive of a fashion shoot knowing that it would get full attention from young teenage girls. Immediate drawn attention of a well known model or highly attractive male, can really heighten sales of magazines as teenage girls ranging from 17-19 would really take this as an instant draw and attraction to buy a magazine with that feature. 
My magazine has enforced that my readers and target audience are interested in what others choose to do, and that they get inspired to copy or mimic what others do. It also referred my readers to be interested in young people whom achieve the music industry and whom inspire young people to follow in similar footsteps. Finally, I had to pin point people who enjoy the art of fashion icons also which is moulded together with music.

Double Page Spread RESUBMISSION

Contents Page RESUBMISSION

Front Cover RESUBMISSIONS

Forms and Conventions RESUBMISSIONS

Questionnaire

Standard Colour Mood Board RESUBMISSIONS

Colour Mood Board

This is a quick standard mood board I created which consists of a fair few variety of dark, bright and bold colours. The whole idea of creating a standard colour mood board was purely to see how each colour could sit together, and when looking at the colours from a distance, how they stand out to one another.
When it comes to thinking about the colour ideas and a specific colour theme for my music magazine, I wanted to have the two standard colours black and white, because both colours sit well over each other and when it came to my questionnaire and audience research they were the most popular colours that my audience wanted to see.
In addition to this, the whole point of a standard mood board was to show the unlimited access to colour for the programme platform in which I am using. I need to consider my colour scheme when it comes to my images that I will be using for my  front cover, feature article (DPS) and contents page.

Standard Font Mood Board RESUBMISSION

This is my font mood board. Here I have a whole range of different fonts which vary in size and shape. By creating this I can see which fonts are more sensible to use compared to others. I can see what fonts I can read from a distance and what ones also stand out from the others. I don't want to use a really small an complex font which no one will be able to to make out. The magazine will benefit to have visible fonts to read.