Evaluation Institution RESUBMISSIONS

Evaluation-Institutions

Going back to my research on magazine publishers, amongst them I researched the publishers Bauer. There I discovered that as a company they publish over 600 magazines and 400 digital. Furthermore they also head of 50 TV and Radio Stations. I checked out the work that they did and what sort of music magazines that they publish. By doing this I could see whether the type of magazine genres they publish were either similar or close to what my magazine genre is. Some of the magazines that they publish are Q, Heat, and North Sound. These are just few of what Bauer publish.

I consider my magazine would be a good feature for Bauer to have. My music genre is similar to others which are also published there, but not so similar that they would be too alike to be published for the same company. My genre of music is pop culture but aimed towards more mature teenagers rather than younger early teens. This compared to other target audiences is very specific, stereotypically all teenagers come under one specific category of what sort of genre and type of things they are into, however I have tried to avoid that and break up the section of teens and have my magazine aimed at older teens. Due to the specific category of my target audience it may question publishers if there will be a large target audience available, however due to pop culture’s uprising popularity in the past years it would be a surprise for it not to have many buyers and readers. This would give a good advertising pull for the publisher due to the popularity of my chosen genre of music. In giving the publisher business more advertisement this will draw attention to other magazines that Bauer publish and vice versa. 

When it comes to choosing a more successful larger company, it comes with it advantages and disadvantages, making me as the creator of the magazine question whether choosing a smaller and independent business more successful. The advantages of going to a bigger company is that there can be more of a chance that there will be more success quicker, it will take less time for the magazine to become well known due to the more power a company has, it can get the word around quicker and will have knowledge of how to send it out to the right people. However a disadvantage could be that, due to it being a bigger company which publishes other magazines there can be a struggle to get your own magazine out there when there is already very well-known and popular magazines which are also published by that very same company too. Also the company may not want any other magazines to publish due the success of others. There is the risk of my magazine not being able to get as much publicity as other bigger names. This is why a smaller company may be able to help because it isn’t so over run by big names, there can be a balance where my magazine can be discovered on the same level of other magazines which are also published by that same company, but saying that the same company may not be as well-known leading to my magazine not being as successful. This leaves me with the better option of going for a medium-successful business, this means the magazine won’t be hidden by the more popular magazine brands but won’t be as hidden and unnoticed if I was to go with a smaller company.

I also need to remember that my magazine isn’t narrowed to just be published as a real magazine on the shelves. There is other ways such as online. The advantages of going online are that there is a guarantee of more notice and will be exposed to a larger target audience. Many use the internet every single day which makes it more certain for people to discover it.

I believe that my magazine could be published for a big UK company, due to its very specific target audience, there isn’t many which have it aimed at
young people whom don’t have a wide category to fit into, so by specifying it to something clear will have readers more hooked. It will include more things which only other magazine feature slightly. I don’t see many teen pop magazines which don’t have either girly feel towards it or gender specific, unlike mine. This makes it more open to any mature teenager.

Having my magazine published will have the tail of having sponsors, having the probable possibility of being on different platform, online and in form of radio. Furthermore there will be more companies wanting to advertise as a feature in my magazine if it becomes to a certain degree of popularity. This may overrun my magazine causing it to lose it features and more just adverts and sponsors to gain more money. Publishers tend to do this knowing more money will be made if there were more advertisements throughout.